Five Minutes with Seriously Milestones

I’ve been a big fan of Issy and her Seriously Milestone cards ever since I first came across her on Instagram. Understanding that motherhood isn’t exactly the picture perfect world that we often portray on social media, Issy has managed to snag a corner of the market that was missing – milestone cards for those Seriously Real Moments. The ones that sometimes make us cry, but almost always make us laugh.

Mother of two herself, you’ll find Issy on Instagram most likely chatting candidly in her dressing gown, singing in the car (a woman after my own heart) or making some amazing lip sync videos with her bestie, Emma which you can view over at @lipsyncbattleground.

As the mother of girls, I’m always interested to know what “Girl Power” means to you?

Oh wow way to start with a hard one!

Girl power means so many things, it means being able to stand up for yourself without being a bitch; respecting males but understanding that you don’t need one to be happy; not really giving a shit what other people think but also considering people’s feelings.  It is super hard to summarise actually, but maybe I’ll half answer it in the next question.

Who inspires you and why?

On a business level, there are so many amazing women out there who have and continue to inspire me on a daily basis.  The ones who are literally there every step of the way like Leah (@leahladsonphotography), Morgi (@morgimacdesign) and Em (@happyhandshappyheart), to the ones that I have never even met before but have been so generous with their knowledge on this crazy journey – Heather (@kippins_), Cherie (@thedigitalpicnic) and Kim (@captain.and.co).

Anyone who has been generous to me is a winner in my eyes, because it can be so easy to not reply to an email or to forget the ‘little man’, but all of these woman and more have gone out of their way to support me and I am forever grateful for it.

Describe Seriously Milestones in three words:

  • Piss-take
  • Time-consuming
  • Love

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Was it hard to take the leap into running your own business?

I wouldn’t say hard is the right word, it was more exciting.  There were times when it was challenging, but having been on maternity leave for almost 12 months my brain was ready to start up again!  Plus, as I mentioned above, I had a shit tonne of support, so any time I started to doubt my idea, I had a whole tribe behind me telling me that I was going to totally rock this business thing!

If you weren’t running Seriously Milestones, what would you be doing?

Probably back at my office job in a school, trying to ensure that the naughty kids don’t get expelled and sorting out an alternative pathway for the ones that do…See why I’ve had to develop a sense of black humour? I do love that job though, mainly because my boss was so freaking awesome, but she knows I am not coming back any time soon 😉

I love that the Insta-community is so supportive of each other. Share with me your top five Insta-brands and what makes them so special:

Oh god I feel like I’ve totally done a million shout outs, so I’m kinda including those girls in this but I’ll pump out some new ones too –

  • My Little Booky Wooky – she is special because she is new on the scene, and she has that energy and excitement to learn that only a new account can have, so I’m excited to see what she does.
  • Hello Zef – I caught up with Suzi when I was in her home town of Torquay recently and it was so nice to meet someone for the first time who is just exactly what you expect them to be like.
  • Thank-You – Because, they are amazing.  I wouldn’t say we’re supportive of each other, or work in the same circles, but I have a total girl crush on Justine and think the whole brands ideology is something that we should all aspire to.
  • Emmylou Loves – if you haven’t watched her insta stories yet, do yourself a favour! She swears, she gets her kids to film her as if they were her insta husband, and she does not appear to have a filter between thinking and speaking.  Can’t get enough.
  • Hurrah For Gin – I obviously couldn’t do a shout out without mentioning this account, because I do repost her images about once a week.  She is a god, that is all.

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What’s next for Issy and Seriously Milestones?

In August I’m heading to Life Instyle for my first trade fair – I’m so excited! Hopefully it goes well enough that I can convince hubby that we should go to one in New York next year…watch this space.

For me? I’m gearing up to kick the eldest one out of the house for more days a week and into school next year, and I may have to cut the apron strings and put my big baby into some sort of care…but I probably won’t.

Finally, for anyone out there wanting to make a change, what words of advice do you have?

Find your support crew – the people who will champion your idea but also give you constructive feedback.  Probably the ones that know the industry you are going into so they can give you their advice from learned experience.  But most of all? Back yourself, you rock!

To celebrate my chat with Issy, you can get your hands on a free greeting card of your choice over at the Seriously Milestones website when you purchase any set of milestone cards. Simply pick your card and mention the TJM blog in the comments at checkout. Enjoy!

You can find Issy and her awesome cards here

Amy x

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